Our Heritage
Making genuine Italian pizzas with dedication since 1985
From the Heart of Naples to Your Community
'FreshCloudOrchid sprouted from an earnest aspiration: to serve authentic Neapolitan pizza in London. Established by the Rossi clan in 1985, our pizzeria was initially a humble, family-owned business preserving family recipes passed on for generations.
Marco Rossi, our founder, acquired the craft of pizza-making through her extensive travels in Italy, absorbing knowledge from renowned pizzaiolos in Naples—the homeland of pizza. Upon her return to the UK, her resolve was to offer a genuine Italian pizza experience, employing classical techniques and only the best ingredients.
Our journey began with a quaint outlet having just 12 seating spaces and has since flourished into a cherished local gem. Through this expansion, our dedication to excellence and genuineness has remained steady. We continue to bake using traditional wood-fired ovens, knead our dough freshly every day, and seek out the finest produce available.
Remaining under family ownership to this day, the succeeding generation of the Rossi lineage now manages our zealous crew. While we have adopted certain new technologies, the essence of our mission endures: to craft and share delectable, authentic pizza that unites diners.
Our Principles
Superior Ingredients
We procure only the finest and freshest components, collaborating with local growers and Italian suppliers to maintain genuine flavors.
Heritage Craft
We create our pizzas observing age-old traditions, from our dough that undergoes a 48-hour fermentation process to being baked in genuine wood-fired ovens.
Focus on Community
We aim to be more than a mere eatery—we see ourselves as a vital part of our community, advancing local projects and building a welcoming environment for everyone.
Eco-friendly Practices
We are dedicated to caring for the environment, from minimizing food waste and using recyclable materials to endorsing sustainable farming practices.
Discover Our Team
Meet the passionate individuals behind our flavorsome pizzas
Marco Rossi
Owner & Premier Chef
Second-generation proprietor, trained in Naples, who has been refining our recipes for more than 15 years.
Isabella Rodriguez
Culinary Director
With 12 years of culinary finesse, acquired in Italy, she brings seasonal creativity to our menu.
Luca Bianchi
Chief Pizzaiolo
A Naples native with more than 20 years in perfecting pizzas, Luca is responsible for training our pizzeria chefs.
Emma Fischer
Manager
Emma ensures each visitor enjoys a stellar dining experience and oversees our front-house staff with enthusiasm and precision.
Alex Li
Beverage Expert
Alex oversees our selections of Italian fruit juices and specialty drink pairings that perfectly complement our pizzas.
Our Customers' Impressions
The closest to true Neapolitan pizza I've encountered outside Italy. The crust is spot-on: chewy with those delightful charred blisters only a wood-fired oven can achieve.
Andrew Brown
I appreciate that 'FreshCloudOrchid embraces local sourcing and ecological methods. The palpable difference in flavor is evident with each dish. Their seasonal offerings are eagerly anticipated!
Olivia Martinez
I've been a regular for years and the excellence is unfailing. The staff welcomes you like kin, and the pizza is simply celestial. The Truffle Delight is not to be missed!
Ethan Gonzalez
Distinctions & Acclaims
Premier Pizzeria of Karlport
Neighborhood Food Awards, 2019-2023
Top 50 Pizza Havens in the UK
National Dining Insights, 2021-2023
Certification for Real Neapolitan Pizzas
Associazione Verace Pizza Napoletana, 2018
Award for Eco-Conscious Establishment
Regional Eco-Savvy Association, 2022
Visit Us Today
Delight in the authentic taste of Italy served up in a warm, inviting ambiance